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INDEX

Introduction

From "exchanging value" to "sharing stories"

NFTs, which drew attention as objects of speculation in 2021 and 2022, are now evolving into part of the digital asset ecosystem. This is best illustrated by use cases from companies and governments. In fashion and sports, for example, brands offer exclusive digital items to customers who purchase specific products, creating a new customer experience that replaces traditional point cards and membership programs. Some local governments have also begun turning regional resources and cultural properties into digital assets, and examples in tourism promotion and community revitalization are increasing.

Digital assets have also spread among individual users over the past few years. As of 2025, the number of wallets exceeds roughly 500 million, double the figure in 2022. Of course, a single person can create any number of wallets, so this is not a count of unique users. Still, there is no doubt that digital assets, which once attracted only a handful of investors and technology enthusiasts, have spread into entertainment fields such as art and games and are gradually becoming familiar to a much wider range of users.

These trends among companies, governments, and individuals show that digital assets are no longer merely objects of speculation as they once were, but are finding their place as a component of the ecosystems of various services. Within this, a division of roles has also become clear: “exchanging value” happens with “coins,” while “sharing stories” happens with “NFTs.” As a result, NFTs have begun to function, even more than before, as a “medium” for sharing values and identity. This is precisely why we are focusing on NFTs.

Today, however, the first hit service that comes to mind as representative of digital assets is the “memecoin.” Memecoins have become the perfect tool for the combination of “platform companies born of information technology” and “the nouveau riche of the attention economy,” and they draw many people in with their peculiar appeal. But they are also a mechanism that generates division. Techniques for extracting emotional energy from division, and techniques for expanding one’s own influence. As these go too far, the reality is that it is becoming increasingly difficult for people who live in the same world to sustain a single society together.

As a means of countering this, what we want to propose is the act of “creating together.” Rather than spending our days consuming and investing, we produce together and operate together. We do this with the people close to us, and we keep building on those activities. We have a sense that, by doing so, we may be able to protect heterogeneous, alternative places within a distorted information space that has now come to cover even the real world.

We believe that using NFTs as a medium for sharing stories is one effective way to do this. Examples include projects that re-create myths and folktales handed down in a region; collaborations that cross administrative boundaries against the backdrop of the history of local industries; town-walking games that connect towns and cities across the country; and practices of art and a circular economy brought together by the conservation of endangered species. Even if each one is small, we believe that the heterogeneous, alternative places built together with the people close to us are an indispensable “surplus” for people who live in the same world to go on sustaining a single society. That surplus can serve to bind communities together in ways other than the “attention economy” or the “fear of missing out.”

As one means of creating that surplus together, T&T will provide services that make blockchain and NFTs easy for anyone to use. To back this up, this Whitepaper introduces our technical information and use cases.